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PROJECT DETAILS

CLIENT: Bang & Olufsen
START OF ENGAGEMENT: 2015
SERVICES:

Amazon Product Listings, Amazon A+ Pages, Amazon Translations, Amazon Advertising

 

WEBSITE:

bang-olufsen.com

Developing on-brand content for a prestigious company dedicated to detail, craftsmanship and design.

A Prestigious Electronics Company Looking for a Content Partner
Founded in Denmark in 1925, electronics brand Bang & Olufsen is renowned for its iconic design style and commitment to audio-visual excellence. Bang & Olufsen brings attention to detail, craftsmanship, design excellence and product innovation to today’s cosmopolitan audiophiles. For its most important online channel, Amazon, Bang & Olufsen needed a content partner who could create content that was consistent with the quality of their products and A+ page layouts that would meld with the B&O aesthetic. Since 2015, B&O has partnered with geekspeak Commerce to create, translate, and localize all Amazon content across nine regions.

Expert Amazon Content to Parallel Industry Excellence
In addition to updating product listings and creating A+ content for existing products sold on Amazon, the geekspeak team continues to work closely with the B&O team to create content for all new products launched on Amazon. With selected keywords and phrases, geekspeak writers craft Amazon product listings and A+ product pages to provide detailed descriptions of product features and benefits. Our specialists design A+ pages that hone in on product features while showcasing the B&O style and brand.

Translation and Localization Support Across Nine Regions
After developing B&O’s Amazon content created for the US market, geekspeak’s team then translates and localizes it to ensure that the language is accurate, contextual and consistent with local terms. geekspeak creates content for B&O in nine regions, including USA, Canada, UK, Germany, France, Spain, Italy, China and Japan.

Record-Breaking Sales with Amazon Advertising
geekspeak also manages all Amazon advertising campaigns for B&O in the USA, UK, Germany, France, Italy and Spain. While optimized content drives organic traffic to product listings, paid advertising is crucial to driving sales in a very competitive consumer electronics category. Since geekspeak began the management of B&O advertising campaigns, each country has broken sales records, impacting their revenue and bottom line in a tangible way. Because geekspeak creates all B&O content for Amazon, it is quick and easy to update content as needed in reaction to Amazon’s ever-changing competitive environment.

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