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PRODUCT CLASSIFICATION

PRODUCT DATA
CLASSIFICATION
Product classification refers to the proper categorization of products within an eCommerce catalogue. When products are improperly categorized, they become difficult to find on your online store. This leads to a poor customer experience and the potential for lost sales. With our data classification service, our team of product information management specialists can map your products to their correct categories, helping to build your brand's credibility, improve site search and increase sales.

Benefits of Product Classification:

POSITIVE CUSTOMER EXPERIENCE

Properly classified catalogues provide a significantly better shopper experience. It can increase browsing and sales and sets your eCommerce website up for successful selling.

IMPROVED SEARCH-ABILITY

Properly mapped and catalogued websites improve search-ability for shoppers, providing a better experience and driving higher sales.

ACCURATE SITE NAVIGATION

Accurate site navigation allows shoppers to easily find and access products via the dropdown catalogues and lists on your site.

EASIER PATH TO PURCHASE

Accurate data classification makes the path to purchase faster, easier and smoother for shoppers, increasing eCommerce sales on your site.

INCREASED CONVERSION

Data classification leads to increased conversions through accurate search results, logical site navigation, and an optimal shopping experience.

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Data Classification for Best Buy

Accurate data classification and categorization of thousands of products for a better customer experience

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ECOMMERCE PRODUCT
DATA CLASSIFICATION
Our team of eCommerce product data experts leverages your existing category structure in order to accurately and efficiently map your products to their correct categories. This mapping is completed based on brand guidelines and industry standards in order to ensure accuracy across your entire product catalogue. If our team finds products that cannot be directly mapped to an existing category, they are left uncategorized. If the development of additional categories is required, we can do so through our Product Taxonomy service.

Interested in data services like product classification?

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INDUSTRY EXPERTISE
IN DATA CLASSIFICATION
With two decades of experience in technical product data, our team understands the ever-changing best practices surrounding product data classification. We leverage industry best practices, competitor and category research, as well as brand guidelines in order to classify each product into its logical category and/or sub-category. The final classification is audited through the lens of a consumer to ensure an easy path to purchase.

Restructuring & Enhancing CanadianTire.ca

Analyzing existing category structure and revamping taxonomy across three banners

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