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PRODUCT TAXONOMY

ECOMMERCE
PRODUCT TAXONOMY

Product taxonomy consists of – among other things – the development of a product hierarchy, the collection, standardization and organization of product attributes on the backend of an eCommerce website in order to drive the logical presentation of product categories on the consumer-facing side. A well-structured eCommerce taxonomy is critical for organizations to manage their existing catalogues or to grow into new domains. Whether you're an experienced channel partner or a new entrant in the space, our team helps by analyzing your existing web taxonomy to provide recommendations on improvement, or by constructing a new taxonomy from the ground up.

Our Website Taxonomy Services Include:

TAXONOMY AUDIT

Our product information specialists audit your existing taxonomy to identify gaps and opportunities to clean and standardize your attributes.

TAXONOMY CUSTOMIZATION AND DEVELOPMENT

We customize an approach for taxonomy on your website that works best for your business and platform and execute on that with a highly skilled team of product information specialists.

PRODUCT CATEGORY CREATION AND MAPPING

We create product categories and map your products appropriately to fit within them including navigation-level product categories, sub-categories, parametric search filtering and left-hand product navigation menus.

PRODUCT DATA NORMALIZATION

Achieve consistency in your data including units of measure, abbreviations, layout and more to ensure it's simple to manage on the backend and easy to read on the front end.

PRODUCT ATTRIBUTE TEMPLATE DEVELOPMENT AND AGGREGATION

Accurate attribute templates reflect the specifications of your products and the categories you sell in and are used for efficient and error-free uploading. We source attribute values from multiple sources to ensure a complete set.

TAXONOMY GOVERNANCE AND POLICY RULES FOR VENDORS

Taxonomy governance documents outline when and how to add new categories, attributes and parameters, ensuring your product taxonomy remains optimized even as catalogues grow and change.

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Presentation Taxonomy on CandianTire.ca 

Auditing and restructuring site taxonomy improving search rankings and shopper experience across multiple banners

LEARN MORE

CUSTOM
WEBSITE TAXONOMY
Our product information management specialists work with your team from initial discovery to implementation. If applicable, we start with an audit of your existing collection and presentation taxonomies through the lens of a taxonomist, retailer and customer. From there, we restructure your site taxonomy (or build one from the ground up), creating product categorization standards, attribute templates and value lists based on your product assortment. The goal is to standardize attribute collection from vendors, improve search ranking, improve the shopper's experience through parametric filtering and left-hand navigations, and increase overall sales.

Looking for product taxonomy and data services for your eCommerce store?

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IMPROVING YOUR
COLLECTION TAXONOMY
Collection taxonomy refers to the organization of your products from the backend of your eCommerce website. Through our product taxonomy services, our team helps improve the collection, normalization and categorization of your products, establishing a standardized method of collecting product data from vendor partners. We define category structures, required attributes and product values, and leverage this to create an optimized experience on the customer-facing website.

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