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DATA CLEANSING

PRODUCT
DATA CLEANSING
When receiving product data from multiple vendors, the information is often inconsistent and based on the formatting requirements of each individual vendor (not the formatting requirements of your retail website). If this inconsistent data is presented on the front end of your eCommerce store, customers can experience comparison issues, unreliable search, and even duplicated content. With data cleansing and normalization, our team can standardize the way product data is presented on your website, leading to a more positive customer experience and the potential for higher sales.

Our Data Cleansing Service Includes:

RESEARCH INTO BRAND AND INDUSTRY STANDARDS

We research industry standards to develop best practices on which information should be presented and in what format in order to create a standard for your products.

DATA STANDARDIZATION

Standardize your data so that each and every product or category has the same basic layout or format, providing a better shopping experience for buyers.

DATA NORMALIZATION AND VALUE MAPPING

Achieve consistency in your data including units of measure, abbreviations, layout and more to ensure your data is simple to manage on the backend and easy to read on the front end.

DATA MATCHING AND DE-DUPLICATION

We map your data to identify common matches and duplication and remove those duplicates to produce a final, clean set of content without redundancy.

TRANSLATION/LOCALIZATION OF DATA

Our expert translators translate and localize your content and data so you can easily expand to new markets with confidence.

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Data Cleansing Success for Staples

Increased sales and customer satisfaction thanks to product data cleansing across an immense catalogue

LEARN MORE

OUR DATA
CLEANSING PROCESS
Our product information specialists analyze your vendor data, standardizing values based on existing brand guidelines or industry best practices. For example, data provided from various vendors as "10 GB," "10GB" and "10 gb" is standardized to 10GB. Data normalization then maps the remaining formats to the one selected, ensuring this value appears in a consistent way across your website.

Interested in data services like data cleansing?

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DE-DUPLICATION AND
TRANSLATION OF CONTENT
When redundant or duplicate data is supplied by vendors, data matching and de-duplication may be required. As part of our data quality management, our team works to validate all information provided by your vendors, finding and removing duplicate content that could lead to customer confusion and a poor user experience on your eCommerce website. If required, our team can also translate or localize your standardized product content in order to help you reach new customers in global markets.

Channel-Specific Data Cleansing

Improving customer experience for eBay shoppers with data cleansing to ensure accurate product content

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