geekspeak Commerce has been a trusted partner to Staples Canada, delivering numerous copywriting, translation and product data services for eCommerce success.
A Strong Partnership in Content Creation
The largest office supply chain in Canada, Staples has become synonymous with printer paper, electronics, school and office needs, and so much more. A branding refresh in 2019 saw Staples Canada turn into The Working and Learning Company, delivering value to customers that extended far beyond products and into resources, services and experiences. The geekspeak Commerce team was an integral part of this brand refresh, helping Staples to optimize thousands of product descriptions, creating various product and category buying guides, crafting engaging Help Centre articles and more.
Helpful Content for All Canadians
Whether it’s a product description, a buying guide, a help article or a recap of one of Staples’ Spotlight Speakers, all of the content we’ve created throughout our partnership has been crafted with one main goal in mind: to deliver outstanding value to the shopper.
With a large catalogue of products available to customers across Canada, French translation is a critical component in the eCommerce content creation process. Our team of native French Canadian speakers has crafted high-quality, accurate and consistent translations for a variety of content types across the Staples Canada website.
Shoppable Content and the Data that Powers It
Accurate product information is one of the major drivers of eCommerce sales. Customers want to be informed and to feel confident in their decision to make a purchase. While engaging product copywriting is one important component in creating an easier path to purchase, there is an immense amount of data management, including information aggregation and product categorization, that goes into the presentation of products online. Our team of data specialists has worked behind the scenes to ensure the products across Staples.ca are grouped and presented in an accurate manner.