This is the time of year that signals refreshing change, growth and renewal. For many, it also signals the right time to clean and declutter. Spring (and summer) cleaning is important not only in a personal capacity, but when it […]

As artificial intelligence (AI) continues to grow, the geekspeak team sought to harness its power for good in the third annual ‘Hack for Good’ hackathon. Taking place at the geekspeak office in Whitby, Ontario on March 22-23, ‘Hack for Good’ […]

Influencer marketing has become a common term in the digital and retail industries, with an increasing number of brands leveraging celebrity and online influence as sales methods. Influencer marketing traditionally encompasses a brand choosing an influencer based on the size, […]

The Consumer Electronics Show (CES) is the world’s largest technology show, each year taking over the Las Vegas Convention Center and surrounding hotels for four full days of innovation. With companies unveiling their latest and greatest, industry attendees get a […]

For the new seller, Amazon can be a tricky platform to navigate. The marketplace has many lengthy guidelines that sellers must follow, related to anything from the content you can publish, to logistical requirements like how quickly you need to […]

As 2018 ends and we head into a new quarter, it is important to start thinking of your 2019 advertising strategies. For eCommerce sellers, social media is steadily becoming an alternative – or addition – to traditional Google and Amazon […]

As eCommerce grows and evolves, new platforms emerge for brands and retailers to leverage in their online selling strategies. Traditional channels like Amazon can now be complemented by a social selling strategy – particularly on Instagram for highly visual brands […]

With more customers shopping online than ever before, a well-presented image gallery is becoming increasingly important for eCommerce sellers. Without the ability for customers to pick up a product, feel it, and experience all of its details as they would […]

Beyond a foundation of Search Engine Marketing (SEM) expertise and a well-established advertising strategy, content is one of the most important factors that drives ad success. A strong Pay Per Click (PPC) campaign should feature high-quality, engaging and persuasive SEO […]