Expert eCommerce Services for a North American Food and Beverage Leader
Building an eCommerce Partnership
Lassonde is the North American leader in the development, manufacture and sale of fruit and vegetable juices and beverages. Since 2019, geekspeak has been working with Lassonde Industries Inc. to build and grow its eCommerce presence on major retail partners and marketplace websites like Walmart.ca and Amazon. After two years of growing our relationship and providing results, Lassonde is now managed under geekspeak’s Managed Services offering, a collection of complementary eCommerce services designed to support brands, retailers, distributors and resellers including product data management, enrichment, and data syndication.
Building the Foundation
Starting with product descriptions in 2019 and growing from there, geekspeak continues to work with Lassonde and their brands to refine their eCommerce presence while staying focused on Lassonde’s goal of serving North American families with food and beverages that are both delicious and good for health and wellbeing.
We work with Lassonde’s brands like Sparkling Ice and SunRype to curate Amazon optimized product descriptions, A+ content, and Storefronts based on each unique company’s identity and voice, providing them with eCommerce expertise that isn’t commonly found in-house.
Growing Brand Awareness & Sales
geekspeak’s expert SEM team has worked since 2020 to develop, manage, and grow Lassonde’s brands through PPC advertising on Amazon. Our SEM specialists work to continuously grow SunRype’s brand recognition and sales on Amazon with results well above the benchmarks within the category. They have seen a return on ad spend of 11:1 compared to the benchmark of 3:1, as well as an ACOS of 9% compared to the benchmark of 20-30%, and a conversion rate of 14%.