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PROJECT DETAILS

CLIENT: New Balance
START OF ENGAGEMENT: 2018
SERVICES:

Product Descriptions, Amazon Product Listings, Content Style Guide

WEBSITE:

newbalance.com

More than just a copywriting agency, geekspeak commerce has become a true content partner to New Balance through our multi-year engagement.

Thousands of Unique Product Descriptions
Established in Boston, MA in 1906, New Balance has a rich history in athletic-inspired footwear and apparel that has extended into over 4,000 retail stores around the world. As a brand, New Balance is known for its quality craftsmanship, authentic running roots, and passion for social and environmental responsibility – important qualities that need to come through in every customer interaction, including online. Throughout our partnership, the geekspeak commerce team has crafted thousands of unique product descriptions for New Balance within the footwear, apparel and accessories categories, across both performance and lifestyle.

Expanding an Authentic Voice Across Channels
Our team has also supported New Balance in extending its voice from its own DTC channels into Amazon through the creation of Amazon Product Listings for best-selling products in the footwear, apparel and accessories categories.

A deep understanding of the brand’s values, as well as its audiences, has enabled us to carry a cohesive and consistent voice across multiple eCommerce channels, helping to establish a tone that is recognizable to shoppers and loyal fans of the brand.

Partners in eCommerce Success
With trust and high-quality deliverables behind us, our team has become an integral piece of the eCommerce content creation strategy for New Balance. Through the creation of a Content Style Guide for the brand and our writers to leverage, as well as the use of a Product Information Management (PIM) system for all content creation and syndication, our content partnership has become seamless, helping to boost efficiency and timeliness of product description creation for a brand with such a large catalogue of products and a wide global reach.

Interested in how our eCommerce services can help your business?

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