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SOCIAL MEDIA ADVERTISING

SOCIAL MEDIA
MARKETING SERVICES

The rise of social media has changed not only the way in which people consume content but the way they interact with and shop from brands. As an eCommerce seller, being active on social media platforms opens the doors to a massive captive audience, one that can be narrowed down and targeted based on anything from demographics to search history. Our search engine marketing (SEM) experts craft expertly optimized social media advertising campaigns on the most popular platforms including Facebook, Instagram, LinkedIn, Twitter and more. Investing in your social media marketing strategy means getting your products or services directly into the palms of potential customers any time they're scrolling their favourite apps.

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Our Social Advertising Services Include:

AUDIT + INDUSTRY RESEARCH

A detailed review of your current campaigns to identify opportunities for performance and conversion improvement. Detailed industry research into similar products or brands to identify opportunities and assess the competition.

CAMPAIGN SETUP + DEVELOPMENT OF KPI METRICS

Research, selection and setup for campaign audience markets and targeting. Development of key performance indicator goals to measure performance and success.

KEYWORD RESEARCH AND SELECTION

Detailed research and selection of high-ranking keywords and phrases that convert.

AD COPYWRITING

Expert copywriting from our in-house writers designed to boost clicks and traffic.

REGULAR BIDDING AND OPTIMIZATION + MONTHLY REPORTING

Manual bidding for a more targeted and custom campaign with weekly optimizations for better performance. Monthly report meetings with your SEM Manager to review performance, optimization, and strategy.

DRIVE TRAFFIC
TO YOUR STORE
With social media promotion, including Instagram sponsored ads, Facebook ads and more, you have the power to drive traffic anywhere that makes sense to your brand. Want to drive views on the landing page for a new category of offerings? Send customers directly to the display page for a featured product? The choice is yours. Our team will craft a social media marketing strategy that focuses on your target audience and the social platforms on which they spend their time. Getting your brand and products in front of these customers helps boost brand awareness, loyalty, impressions, and ultimately conversion.
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Looking to boost your sales and reach new customers on social media?

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FULL-SERVICE
CAMPAIGN MANAGEMENT
Our team works as your dedicated social media marketing agency, handling everything from campaign setup to monthly reporting. We take a detailed approach to crafting and launching the ideal social media advertising strategy, customized to your audience and goals. Starting with extensive industry, category, product and competitor research, our SEM specialists develop a campaign outline that includes ad copywriting and targeted keywords. Once campaigns are launched, regular daily monitoring and optimization take place. Key performance indicators (KPIs) are measured weekly, with full campaign reports presented every month.
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