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PRODUCT GUIDES

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BUYING & HOW-TO
GUIDES

Beyond product descriptions and website copy, your eCommerce store should have additional content avenues to help drive traffic, inform and upsell your customers, and create a positive user experience. This can be done through the use of comprehensive buying guides and how-to articles, relevant to your product offering. Our team can create thoughtful and engaging long-form content to help support your customers through their purchasing decision.

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Buying Guide & How-to Guide Creation Includes:

CATEGORY AND PRODUCT RESEARCH: Detailed category research allows our writers to immerse themselves in the topics, becoming experts on the topic. Category research allows our team to determine all of the features and benefits of individual products and how they relate to the category while driving traffic to your products.
CONTENT WRITING AND TRANSLATION: Our expert copywriters develop the copy, optimizing for search while covering the topic in full so your buying or how-to guide can be used as a valuable shopper resource. Expert native translation allows your guides to be used in other languages so you can provide value to your shoppers in other markets.
IMAGE PROCESSING: Our designers edit and process your product and stock images to create high-quality product or lifestyle photos that help add value to your guide and keep the shopper's interest.
DESIGN AND LAYOUT: Our designers take the optimized content and images, along with your company branding, and produce a polished final document to be uploaded to your site.

Boosting Sales with Additional Content

Providing added value to Home Hardware shoppers and increasing conversions with buying guides

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SELL MORE WITH
BUYING GUIDES

Buying guides are designed to inform shoppers about a category or product type. They are comparative in nature, providing examples and links to products in your catalogue that meet the varying needs of different consumers. When done right, buying guides can help increase customer satisfaction and drive sales by making the path to purchase easier for a shopper in the consideration phase. Our team of eCommerce writers can help your business elevate customer experiences with easy-to-use and interactive guides customized to represent your brand and products.

Interested in our long-form content writing services?

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INFORM SHOPPERS WITH
HOW-TO GUIDES

Like buying guides, how-to guides are designed to provide shoppers with information about a product type or category, ideally leading those shoppers to purchase. These long-form guides typically include a customer question or problem, which can be solved with the use of products. For example, a how-to guide titled "How to Keep Your Home Office Organized" may include information about the best bulletin boards, storage totes, label makers and more. How-to guides may also feature individual products, with technical information about how to use them.

Buying Guides for Complex Categories

Breaking down complex categories for Staples with expertly researched and written buying guides

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