BUYING & HOW-TO
Buying Guide & How-to Guide Creation Includes:
- CATEGORY AND PRODUCT RESEARCH
Detailed category research allows our writers to immerse themselves in the topics, becoming experts on the topic. Category research allows our team to determine all of the features and benefits of individual products and how they relate to the category while driving traffic to your products.
- CONTENT WRITING AND TRANSLATION
Our expert copywriters develop the copy, optimizing for search while covering the topic in full so your buying or how-to guide can be used as a valuable shopper resource. Expert native translation allows your guides to be used in other languages so you can provide value to your shoppers in other markets.
- IMAGE PROCESSING
Our designers edit and process your product and stock images to create high-quality product or lifestyle photos that help add value to your guide and keep the shopper's interest.
- DESIGN AND LAYOUT
Our designers take the optimized content and images, along with your company branding, and produce a polished final document to be uploaded to your site.
Boosting Sales with Additional Content
Providing added value to Home Hardware shoppers and increasing conversions with buying guides
Interested in our long-form content writing services?
Buying Guides for Complex Categories
Breaking down complex categories for Staples with expertly researched and written buying guides