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PROJECT DETAILS

CLIENT: Best Buy
START OF ENGAGEMENT: 2013
SERVICES:

Data Aggregation, Buying Guides

 

WEBSITE:

bestbuy.ca

 

geekspeak partners with Best Buy, one of Canada's fastest growing electronic retailers, for detailed attribution and content development.

Expertise and Support with Best Buy’s Complex Catalogue
One of Canada’s fastest-growing electronics retailers, Best Buy Canada Ltd. provides consumers with the latest in electronics, software, personal computers, and entertainment & lifestyle products. Best Buy’s catalogue contains thousands of items across a wide variety of categories, many of which are technical in nature due to the focus on computers, mobile devices, consumer electronics and more. With the need to provide accurate and detailed product information, geekspeak has worked since 2013 creating optimized content in a variety of formats, including product descriptions, buying guides, comparison charts and product attribute values.

Detailed and Accurate Product Attribution for Complex Categories
As a category leader Best Buy prides itself in presenting accurate and complete product information. Quality product information answers questions shoppers may have thereby minimizing returns but unfortunately, manufacturers don’t always provide all of the information required for a product listing so this task falls onto resellers. Best Buy trusted geekspeak to conduct extensive research to aggregate all available product attributes across its many categories to compile accurate and detailed product data.

Supporting an Enhanced Customer Experience with Buying Guides
To support Best Buy’s enhanced customer service initiative, geekspeak wrote a series of in-depth product category buying guides for Future Shop’s website. The SEO-enhanced, online buying guides described product features, benefits and pros & cons to provide consumers with valuable information to make informed, well-researched buying decisions.

Informative Brand Comparison Charts to Shorten the Path to Purchase
geekspeak also worked with the Best Buy team to develop a series of in-depth brand comparison charts of the latest technology in electronic devices, gaming consoles, smartphones, operating systems and brands. The comparison charts focused on descriptive, informative content that helped to simplify technical information and help consumers better understand terminology, features and benefits across similar products. This helped to shorten the path to purchase, provide value for the customer, increase sales and reduce returns for Best Buy.

Best Buy product listing

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