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PROJECT DETAILS

CLIENT: Best Buy
START OF ENGAGEMENT: 2013
SERVICES:

Data Aggregation, Buying Guides

 

WEBSITE:

bestbuy.ca

 

One of Canada's fastest-growing electronic retailers, Best Buy has entrusted geekspeak Commerce with detailed attribution and content development.

Support with Best Buy’s Complex Catalogue
Best Buy Canada Ltd. provides consumers with the latest in electronics, software, personal computers, and entertainment and lifestyle products. Best Buy’s catalogue contains thousands of items across a wide variety of categories, many of which are technical in nature due to the focus on computers, mobile devices, consumer electronics and more. geekspeak has worked with Best Buy since 2013 to create optimized content for these products in a variety of formats, including product descriptions, buying guides, comparison charts and product attribute values.

Detailed and Accurate Product Attribution
As a category leader, Best Buy prides itself in presenting accurate and complete product information. Quality product information answers questions shoppers may have, thereby minimizing returns. Unfortunately, manufacturers don’t always provide all of the information required for a product listing, so this task often falls onto resellers. Best Buy trusted geekspeak to conduct extensive research, aggregating all available product attributes across its many categories to compile accurate and detailed product data.

Supporting an Enhanced Customer Experience
To support Best Buy’s enhanced customer service initiative, geekspeak wrote a series of in-depth product category buying guides for the client’s website. The SEO-enhanced buying guides described product features, benefits and pros and cons to provide consumers with valuable information to make informed, well-researched buying decisions.

Informative Brand Comparison Charts to Shorten the Path to Purchase
geekspeak also worked with the Best Buy team to develop a series of in-depth brand comparison charts of the latest technology in electronic devices, gaming consoles, smartphones, operating systems and brands. The comparison charts focused on descriptive, informative content that helped to simplify technical information and help consumers better understand terminology, features and benefits across similar products. This helped shorten the path to purchase, provide value for the customer, increase sales and reduce returns for Best Buy.

Best Buy product listing

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