geekspeak Commerce began working with Home Hardware in 2019, creating benefit-driven buying guides and category-level content to drive sales.
Valued Partners Since 2019
Home Hardware is a home improvement retailer with over 1,100 independently owned stores ranging in size from small local outlets to big-box building centres. In addition to tools, hardware, appliances and furniture, they also offer a large selection of lumber and building supplies. Though wholly Canadian-owned, Home Hardware carries products from suppliers all over the world. As such, much of the product information on their site was incomplete and non-standardized. Our marketing specialists worked with Home Hardware to create a comprehensive Product Detail Page Style Guide for use by all their vendors.
Comprehensive Category Content
Home Hardware’s wide variety of product offerings fall under hundreds of different categories and sub-categories. Our content team worked with their marketing team to research and create introductory overviews for each category. Using the Home Hardware voice captured in the style guide, this content was keyword-focused and benefit-driven. It covered all the major elements of the category and provided the consumer with a good foundation of knowledge to begin browsing and shopping.
Product Descriptions for Unique DIY Projects
Home Hardware is unique among big-box retailers in that it offers consumers large-scale DIY building projects. Home Hardware provides the plans for a shed or garage, and the consumer does all the cutting and assembly.
Our content team worked with the retailer’s product specialists to create benefit-focused product descriptions. This involved reading and understanding detailed blueprints and instructions and distilling these down into concise, consumer-friendly copy.
Expertly Written Buying Guides, Blogs & Articles
As a leading retailer in the home improvement space, Home Hardware was looking to expand their online content to help customers make more informed buying decisions. Our content team worked with Home Hardware to create detailed SEO-driven buying guides and blogs on a wide variety of consumer products including vacuums, outdoor power equipment, barbecues, and more.
Beautiful Digital Flyers & Brand Pages
Our design team worked with Home Hardware to help with the digital component of their retail sale campaigns. These campaigns were packages that vendors purchased to promote their products through Home Hardware. The retail sale campaigns consisted of digital flyers and other assets including social media promotions, web banners, and email assets. Our design team also created digital brand pages to help drive brand awareness for their many vendors including Glade, Armor All, Dyson, Honeywell, DeWalt and more.