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Selling Products on Amazon? 5 Reasons Why Your Brand Needs an Amazon Advertising Strategy

Mar 07/

With more and more online shoppers turning to Amazon to search for and purchase products every day, there is a higher expectation for quality content and more competition than ever before. If you are a brand that is currently selling on Amazon, then you know first-hand that this is true. Last week, we wrote about a new update to Amazon PPC ad placement that changes the way advertisers leverage Amazon as a strategy, and can lead to massive returns.

If you are not already advertising on Amazon, it is now more important than ever to get started. Here are the top five reasons you should be taking advantage of Amazon ads.

1. There are over 300 million customers on Amazon

Not only that, but the number keeps growing. The people who own these 300 million active Amazon accounts are shopping regularly in every category, meaning you don’t necessarily want to reach every single one of them, but the odds of your target audience being represented within that 300 million is extremely high. Leveraging Amazon PPC, you can target by keyword to ensure you’re zoning in on those users that matter the most to your brand.

2. Over 50% of American consumers use Amazon as the first step in a product search

Google is still a search powerhouse but when it comes to products specifically, Amazon is the resource most often used as a first step in research. As online shoppers compare products in their early searches, your own products could be showing up through high quality, targeted Amazon ads. If you need help gauging what high quality Amazon advertising looks like, learn more about our Amazon PPC services or schedule a call with us to find out.

3. Shoppers see your ad when their purchase intent is high

Reiterating our last point, more people in the United States use Amazon to search for products over Google. When these shoppers are viewing your Amazon ads, they are doing so while they are already in the mindset to make a purchase and are one step closer to adding a product to their shopping cart. With engaging copy and visuals, your product ads on Amazon have the power to lead shoppers to click on your product over that of a competitor.

4. You can choose the type of ad that works for your brand

There are currently three different Amazon PPC ad options that you can choose from, depending on your account type, unique brand and products, business objectives, and of course budget. Sponsored Product Ads show up above search results and have recently begun appearing within organic search results based on the keywords you choose to rank for. Headline Ads now appear in Amazon’s header area, sidebar area, or below search results, and are typically more generic based on relevant keywords. Finally, Product Display Ads – available only to Amazon Vendors – are located on the sidebar of related product listing pages. The types of Amazon ads you choose, as well as their landing pages, are strategic in nature and based on your unique brand.

5. There are experts available to help you

Whether you are completely new to Amazon advertising, or don’t have the bandwidth to manage your campaigns internally, the geekspeak team is available to help. With 15 years of industry experience, our team of SEM Experts live and breathe Amazon. From an audit of your Amazon Marketing Service or Seller Central account,  to ongoing PPC management, geekspeak can work alongside you every step of the way. We are up-to-date on Amazon’s changing trends and will ensure you know about the important updates that are relevant to you like new ad placements or upcoming changes to your dashboard.

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