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Retail & Commerce
The Channel Mix Problem: Why Most Brands Are Optimizing in Silos
You’ve got a team managing Amazon. Another handling retail media on Walmart or Loblaw. Someone running your DTC site. Maybe…
From Awareness to Add-to-Cart: How Commerce Media Connects the Dots for CPG Brands
Retail media has become one of the fastest-growing advertising channels in Canada. Loblaw, Walmart, Amazon, Canadian Tire—every major retailer now operates a…
Measuring What Matters: Why Your Ecommerce Data Isn’t Telling the Whole Story
The promise of ecommerce has always been that everything is measurable. Every click, every impression, every add-to-cart is all trackable….
Point of Purchase: Both Sides of the Shelf – How Brands and Retailers Can Understand Each Other Better
Point of Purchase (POP) is a live web series presented by geekspeak Commerce. In each episode, we dive into topics…
Faceless Commerce and the Agentic Layer: Preparing for the AI-Led Transformation of Retail
A strategic deep dive by geekspeak Commerce The rise of generative AI has ushered in a profound transformation across industries….
Point of Purchase: Unleashing E-Commerce – Exploring Opportunities and Challenges in the Pet Category
Point of Purchase (POP) is a live web series presented by geekspeak Commerce. In each episode, we dive into topics…
From Digital Shelf to Connected Commerce: What Brands Can Expect at This Year’s Summit
The e-commerce landscape is evolving at lightning speed, and with it, so is one of the industry’s flagship events. One…
The New Retail Trinity: Navigating Omnichannel Success
Retail is no longer about being everywhere; it’s about being where it matters. In the 30th episode of Point of…
Point of Purchase: Rewiring Retail – Charting the Course for Omnichannel Commerce
Point of Purchase (POP) is a live web series presented by geekspeak Commerce. In each episode, we dive into topics…