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Point of Purchase: Rewiring Retail – Charting the Course for Omnichannel Commerce
Point of Purchase (POP) is a live web series presented by geekspeak Commerce. In each episode, we dive into topics…
Headless Commerce Architecture: A Technical Deep Dive for Brands
Staying ahead of the e-commerce curve is paramount for brands looking to maintain a competitive edge. One solution that has…
Innovative Packaging Solutions: Enhancing DTC Unboxing Experiences
Direct-to-Consumer (DTC) brands are constantly seeking new avenues to distinguish themselves and forge deeper connections with customers. While product quality…
DTC Supply Chain Optimization: Technical Insights for Seamless Operations
Direct-to-consumer (DTC) brands have emerged as e-commerce trailblazers, reshaping traditional retail paradigms by establishing direct connections with consumers through online…
Dynamic Product Ads: A Technical Approach to Personalized Marketing
E-commerce businesses are constantly seeking new ways to engage with their target audience and drive sales. One strategy that has…
Social Responsibility in E-Commerce: How to Build a Brand that Drives Positive Change and Increases Customer Loyalty
With digital storefronts proliferating and transactions happening with just a click, the impact of e-commerce businesses transcends mere economic exchanges….
B2B E-commerce Metrics: Which KPIs Truly Drive Business Growth?
As the e-commerce industry continues to grow, businesses must keep up with the latest trends and innovations to stay competitive….
Black Friday & Cyber Monday: Ecommerce Strategies for Record-Breaking Sales
Black Friday and Cyber Monday (BFCM) are two of the biggest shopping events of the year, and they present a…
Engage, Educate, Convert: The Triple Threat of Video Content in Retail
In today’s hyper-competitive retail market, standing out from the crowd is paramount. With the ever-evolving digital landscape, retailers are in…