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The Channel Mix Problem: Why Most Brands Are Optimizing in Silos
You’ve got a team managing Amazon. Another handling retail media on Walmart or Loblaw. Someone running your DTC site. Maybe…
From Awareness to Add-to-Cart: How Commerce Media Connects the Dots for CPG Brands
Retail media has become one of the fastest-growing advertising channels in Canada. Loblaw, Walmart, Amazon, Canadian Tire—every major retailer now operates a…
Measuring What Matters: Why Your Ecommerce Data Isn’t Telling the Whole Story
The promise of ecommerce has always been that everything is measurable. Every click, every impression, every add-to-cart is all trackable….
Point of Purchase: Both Sides of the Shelf – How Brands and Retailers Can Understand Each Other Better
Point of Purchase (POP) is a live web series presented by geekspeak Commerce. In each episode, we dive into topics…
Faceless Commerce and the Agentic Layer: Preparing for the AI-Led Transformation of Retail
A strategic deep dive by geekspeak Commerce The rise of generative AI has ushered in a profound transformation across industries….
Pet Valu’s Strategy for Winning the Hearts (and Carts) of Pet Owners
The pet industry in Canada is booming — and it’s showing no signs of slowing down. Nearly 60% of Canadian…
Point of Purchase: Unleashing E-Commerce – Exploring Opportunities and Challenges in the Pet Category
Point of Purchase (POP) is a live web series presented by geekspeak Commerce. In each episode, we dive into topics…
From Digital Shelf to Connected Commerce: What Brands Can Expect at This Year’s Summit
The e-commerce landscape is evolving at lightning speed, and with it, so is one of the industry’s flagship events. One…
Point of Purchase: From Insights to Action – Warming up for the Connected Commerce Summit
Point of Purchase (POP) is a live web series presented by geekspeak Commerce. In each episode, we dive into topics…