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Seeing Both Sides of the Shelf: How Brands and Retailers Can Move Forward Together
Retail success today is no longer driven by one perspective alone. Brands and retailers operate in the same ecosystem, yet often with…
The Channel Mix Problem: Why Most Brands Are Optimizing in Silos
You’ve got a team managing Amazon. Another handling retail media on Walmart or Loblaw. Someone running your DTC site. Maybe…
From Awareness to Add-to-Cart: How Commerce Media Connects the Dots for CPG Brands
Retail media has become one of the fastest-growing advertising channels in Canada. Loblaw, Walmart, Amazon, Canadian Tire—every major retailer now operates a…
Measuring What Matters: Why Your Ecommerce Data Isn’t Telling the Whole Story
The promise of ecommerce has always been that everything is measurable. Every click, every impression, every add-to-cart is all trackable….
Point of Purchase: Both Sides of the Shelf – How Brands and Retailers Can Understand Each Other Better
Point of Purchase (POP) is a live web series presented by geekspeak Commerce. In each episode, we dive into topics…
Faceless Commerce and the Agentic Layer: Preparing for the AI-Led Transformation of Retail
A strategic deep dive by geekspeak Commerce The rise of generative AI has ushered in a profound transformation across industries….
Pet Valu’s Strategy for Winning the Hearts (and Carts) of Pet Owners
The pet industry in Canada is booming — and it’s showing no signs of slowing down. Nearly 60% of Canadian…
Point of Purchase: Unleashing E-Commerce – Exploring Opportunities and Challenges in the Pet Category
Point of Purchase (POP) is a live web series presented by geekspeak Commerce. In each episode, we dive into topics…
From Digital Shelf to Connected Commerce: What Brands Can Expect at This Year’s Summit
The e-commerce landscape is evolving at lightning speed, and with it, so is one of the industry’s flagship events. One…