Creating a seamless user experience and improving usability is the goal of every successful eCommerce store. From how the site looks to how it functions, the goal is to move the customer effortlessly from the home page to the shopping […]

Since its introduction a few years ago, much has been made of the social media “Buy” button. Its impact on online sales, however, is still yet to be truly seen. Social media presents an enormous potential to drive online revenue, but is the Buy button […]

A+ content is an enhanced product description that’s easy for potential customers to read and understand. Images, text and comparison charts can be presented in various ways to highlight your products. Research has shown that A+ product descriptions can boost sales […]

Millennials are becoming the single most influential generation in the ecommerce universe. In the U.S., millennials (now aged 18 – 35) comprise more than half of online shoppers. In Canada, one in five shoppers in that age group made a […]

Major DIY ecommerce platforms such as Shopify and Bigcommerce have extensive app stores offering hundreds of add-on applications designed to help merchants build more successful online stores. From inventory and shipping management to customer service and cart abandonment, the focus […]

As technology progresses and retailers increasingly make use of the Internet, there has never been a stronger need for excellent online merchandising strategies. But what are the most effective and efficient strategies?

The line between online and offline shopping is becoming increasingly blurred as shoppers use both in tandem to fulfill their needs. Smart retailers know that, despite the two being separate entities, shared merchandising principles exist between them. Here they are; […]

Apple wasn’t the first to launch a pairable-wearable – Pebble and Samsung beat them to the punch with smartwatches and Google introduced Google Glass in 2012 – but Apple’s ability to popularize existing technology is legendary. Its introduction of the […]

Product Taxonomy Product taxonomy organizes merchandise into hierarchies and categories to help customers search and browse items using both drop-down menus and left-hand navigational bars. A well-designed taxonomy keeps the user’s needs front and centre, taking into account how they […]

Gamification – or the use of the principles and mechanics of gaming in non-gaming contexts – is all around us. It appeals to our desire as human beings to establish rules, create winners and losers, and compete and collaborate. It […]