Beacons offer a relatively new and innovative way for retailers to communicate with customers through their mobile devices, bringing online and offline shopping together. While online shopping is continually growing, most retailers are omni-channel; beacon technology helps to bridge the […]

While mobile devices have always served as tools for communication, the way we interact with these devices is quickly changing. Personal calls and texts are commonplace activities but more and more, online time is spent in communication between consumers and […]

It’s another bright and shiny new year, and ecommerce continues to evolve with new and innovative trends. Online spending is growing and is expected to exceed $400 billion per year in the U.S. by 2018 and nearly $40 billion in […]

Trying to make delivery and inventory management more effective is key to operating any e-commerce store. Two of the world’s top retailers, Wal-Mart and Amazon, have announced plans to use drones for inventory management and reduce delivery costs. China’s industry […]

Successful online retailers know how important product photography is. Online shoppers don’t have the benefit of touching, smelling, or trying on products, so they rely on images to help make a decision. Professional photography is crucial for presenting products because […]

It’s a fact: email marketing outperforms social media for selling online. That should come as no surprise. Post an offer or discount on social media and there’s a risk that target customers may not be online at the time. Consequently, […]

As the growth of eCommerce expands to include millions of SKUs globally, the need to effectively organize and retrieve product information across multiple sales channels is becoming increasingly crucial. According to research by Bigcommerce.com, an estimated $40 billion in sales, […]

E-retailers already knew about the importance of social media to their ecommerce marketing efforts, but when Twitter combined forces with the Periscope app, a whole new world of possibilities opened up for customer connectivity and brand awareness. Early adopters of […]

According to “Ecommerce Trends for 2016” by Absolunet, up to 40% of customers who shop online prefer to pick up their purchases in a physical store. Although this statistic is dependent on the number of physical stores and the distribution […]