Anyone selling on Amazon knows that it is not only a great marketplace to showcase your products, but it’s also very competitive. Sellers on the platform, especially those leveraging Amazon advertising management services, have often taken advantage of Amazon’s Sponsored […]

The task of selling products on Amazon can be a challenging one. Chances are if you are reading this article and are interested in Amazon A+, you already know this – because you have experienced the level of effort and […]

Sellers on Amazon will now have more online space to showcase their entire line of products. Amazon is replacing its Brand Pages with Amazon Stores, an improved solution that allows sellers to create a customized shopping experience with their own […]

Online Shopping and the Importance of Visual Media When considering the number of products are available online for purchase and the number of retailers competing for sales and customer loyalty, it’s obvious that a great first impression is essential. While […]

To understand why natural language generation (NLG) is on the cusp of becoming the new standard in ecommerce merchandising, you need to understand the concept of natural language.  In the simplest of terms, NLG is a form of Artificial Intelligence; […]

Competition is fierce when it comes to ecommerce, and retailers need to stay ahead of the curve to remain competitive with today’s consumers. The relevance of video is growing as the number of platforms, services and devices available to consumers […]

Amazon’s EBC (Enhanced Brand Content) pages provide sellers with the ability to provide their customers with enhanced content and images to help influence their buying decisions. Previously available by invite only, Amazon has now made EBC pages avaiable to all […]

Direct-to-Consumer (DTC) selling in the world of retail can be a game changer for any manufacturer whose brand carries clout. For big brands such as Coach, Nike and Michael Kors, choosing DTC selling packs a lot of value as it […]

Beacons offer a relatively new and innovative way for retailers to communicate with customers through their mobile devices, bringing online and offline shopping together. While online shopping is continually growing, most retailers are omni-channel; beacon technology helps to bridge the […]

While mobile devices have always served as tools for communication, the way we interact with these devices is quickly changing. Personal calls and texts are commonplace activities but more and more, online time is spent in communication between consumers and […]