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Understanding Customer Behaviour through Social Media Data: Key Insights for E-commerce Success

E-commerce businesses are faced with the challenge of understanding their customers’ behaviour and preferences to stay competitive. One powerful tool…

Unlocking International Markets: Strategies for Global E-commerce Expansion

E-commerce has become a global phenomenon, offering businesses unprecedented opportunities to expand their reach and tap into new markets. As…

Retargeting Done Right: Strategies for E-commerce Customer Re-engagement

Customer retention is the holy grail of e-commerce. Acquiring new customers is undoubtedly important, but keeping existing ones engaged and…

The Impact of Product Structuring on E-commerce SEO: Lesser-Known Factors

Optimizing your online presence has become a critical component of e-commerce success. While many e-commerce entrepreneurs focus on traditional SEO…

Optimizing Mobile Commerce: Strategies for Seamless Transactions

Mobile commerce has emerged as a crucial component of modern retail. As consumer behaviour continues to shift towards mobile-first experiences,…

Beyond Google and Facebook: Exploring Alternative Ad Platforms for E-commerce Brands

E-commerce brands are constantly seeking new and innovative ways to reach their target audience. While the duopoly of Google and…

Designing for Accessibility: Inclusive UX Practices in Online Retail

Creating an inclusive and accessible user experience (UX) is no longer a mere afterthought, but a critical component of a…

Understanding BERT and its Implications for E-commerce SEO

The emergence of transformative language models like BERT (Bidirectional Encoder Representations from Transformers) has significantly impacted the way businesses approach…