Preparing for BFCM 2023: Why SMEs Should Invest in Expert eCommerce Services
Published: August 17, 2023 | E-Commerce Strategy, News & Events, Retail & Commerce
The holiday shopping season is just around the corner, and for small and medium-sized enterprises (SMEs), it’s crucial to make the most of every opportunity to boost sales and revenue. Black Friday and Cyber Monday (BFCM) have become a retail phenomenon, offering SMEs a chance to capitalize on the massive influx of online shoppers. To ensure a successful BFCM 2023, investing in expert eCommerce services is the smartest move an SME can make. In this article, we’ll explore the diverse range of eCommerce services and their vital role in preparing your business for this year’s shopping extravaganza.
One of the fundamental pillars of a successful BFCM campaign is effective advertising. Expert eCommerce agencies like geekspeak have the experience and know-how to design targeted ad campaigns, maximizing your reach and visibility. From PPC (Pay-Per-Click) campaigns to social media ads and influencer marketing, these agencies will craft tailored strategies that align with your business goals and budget, ensuring a significant return on investment during the BFCM period.
- Pay-Per-Click (PPC): Set up targeted PPC campaigns for an SME’s online store, focusing on specific products or categories.
- Influencer Marketing Collaborations: In preparation for BFCM, an eCommerce agency can identify and collaborate with influencers on social media platforms.
- Social Media Ads: To reach new customers during BFCM, agencies can leverage data from the SME’s existing customer base to create lookalike audiences on social media platforms.
- Engaging Blog Posts: Prepare a series of engaging blog posts with persuasive language and SEO techniques to attract organic traffic leading up to BFCM.
- Persuasive Product Descriptions: To optimize product pages for BFCM conversions, craft persuasive and informative product descriptions.
- Engaging Email Campaigns: Design a series of email campaigns for BFCM, targeting different customer segments with attractive BFCM offers and exclusive discounts.
In the world of eCommerce, data is king. Efficient data management can help you gain valuable insights into customer behavior, inventory management, and sales trends. Expert eCommerce agencies offer robust data management services, providing you with the tools to make data-driven decisions during BFCM and beyond. By understanding your customers’ preferences and shopping patterns, you can tailor your promotions and offerings to maximize sales potential.
- Customer Behavior Analysis: Analyze past BFCM sales data to identify customer behavior patterns.
- Inventory Management Optimization: Using historical data and real-time sales analytics, optimize inventory levels for BFCM.
- Sales Trend Forecasting: With access to advanced data management tools, forecast sales trends for BFCM 2023.
In the digital realm, visuals play a significant role in driving sales. High-quality product images and professional eCommerce photography can make a significant impact on your customers’ buying decisions. Partnering with eCommerce agencies that specialize in imaging and photography ensures that your products stand out, capturing attention and enticing shoppers to make a purchase during the busy BFCM period.
- High-Resolution Product Images: Create high-resolution product images that showcase every detail of the product. Stunning images can be used on a website, social media, and marketing materials to entice customers during the visually driven BFCM shopping spree.
- 360-Degree Product Views: To enhance the shopping experience, create 360-degree product views. This interactive element boosts customer confidence in the product’s quality and features, ultimately leading to higher BFCM conversion rates.
To take your product presentations to the next level, consider incorporating 3D models and product videos. These interactive elements provide an immersive shopping experience, allowing customers to explore your products from all angles. Expert eCommerce agencies can create stunning 3D models and product videos that showcase your offerings in the best possible light, driving engagement and boosting conversion rates during BFCM.
- Interactive 3D Models: Create interactive 3D models of products such as larger furniture. Customers can virtually place the furniture in their homes, allowing them to assess how it fits their space and decor.
