PODCAST
POINT OF PURCHASE
Point of Purchase (POP) is a live web series and podcast presented by geekspeak Commerce. In each episode, we dive into topics surrounding the retail and e-commerce ecosystems – everything from industry news to technology, best practices, business strategies and more.
We tap into our own experiences as an e-commerce services provider, and we bring in other experts within the industry to share their experiences as well.
Keep an eye on this page to learn about upcoming episodes (we go live on LinkedIn and YouTube), watch previous episodes below, or listen to the audio-only versions of each episode on Spotify.
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Canadian Commerce #2: Unmasking Shopper Insights in the Online Beauty Industry
Katie Robert and Valeria Feo (BrandSpark) explore in depth the cosmetics and skincare category.
Canadian Commerce #1: Unpacking the Data on Online Grocery Sales in Canada
Tricia Williams and Phil Scrutton (BrandSpark) present and discuss grocery-specific shopper insights.
Find it if You Can: How to Implement Product Taxonomy & Drive Online Retail Sales
Isaac Wanzama, Tricia Williams and Ali Akbar discuss the importance of product taxonomy.
Mastering the Marketplace: How to Win with Marketplaces in 2023
Tricia Williams and Tom McFadyen (McFadyen Digital) explore what it takes to launch an online vendor marketplace.
Shift in Aisle 23: How Independent Grocers are Innovating and Thriving with E-Commerce
Tricia Williams, Brian Bradley (Strong’s Market) and Michael Sharpe (Sharpe’s Food Market) share the independent grocer experience.
Beyond the Barcode: Setting the Standards for E-Commerce Success
Isaac Wanzama and Bob Vuppal (GS1 Canada) examine content standards and the role of GS1 in the e-commerce ecosystem.
Trending Now: The Latest in Canadian Consumer Behaviour
Megan Kimmerer and Philip Scrutton (BrandSpark) talk about the latest in Canadian consumer behaviour.
Real Reviews = Real Impact: Growing Shopper Confidence and Sales with Incentivized Ratings & Reviews
Tricia Williams and Robert Levy (Shopper Army) discuss all things ratings and reviews.
E-Commerce 3.0: How Brands and Retailers are Preparing for the Metaverse
Isaac Wanzama, Alan Smithson (MetaVRse) and Julie Smithson (MetaVRse) explore how the metaverse affects e-commerce.