AN ENDURING BUSINESS PARTNERSHIP
In 2008, Mark’s Work Wearhouse rebranded to Mark’s, expanding their product line well beyond the industrial market and venturing into the world of e-commerce. This is when their partnership with geekspeak Commerce began — the right partner at the right time, and one that has been at their side successfully to this day. geekspeak helped Mark’s to update their brand for the online marketplace, effectively merchandising their entire product catalogue. After many successful years, geekspeak remains a trusted partner to Mark’s and their e-commerce success.
PROJECT DETAILS
| CLIENT: |
Mark’s |
| START OF ENGAGEMENT: |
2008 |
| SERVICES: |
Optimized Product Descriptions |
| WEBSITE: |
Infographics
Translation Services
Guides
ONLINE CONTENT AND STYLE DEVELOPMENT
From the early days of our partnership, we’ve worked closely with Mark’s to establish guidelines for their online content. This ongoing evolution focuses on brand voice, SEO best practices, format and French translation. geekspeak has established a style guide for Mark’s which undergoes significant updates every year.
Seasonally, our team turns product specs into enticing copy, persuading shoppers to make positive purchasing decisions. This includes significant research and photo review to produce factual, benefit-rich copy. We discover technical facts, innovations and new style developments about clothing manufacture, footwear construction and current safety regulations for industrial workwear. We helped Mark’s with their website update, altering the presentation style for product descriptions.
Infographics
Translation Services
Guides
FRENCH TRANSLATION TAILORED TO MARK’S UNIQUE STYLE
geekspeak’s expert French team translates product content for L’Équipeur.com using Mark’s unique voice localized for the Quebec market. All of our expert translations reflect characteristic modes of expression in the French language. geekspeak Commerce maintains a glossary of terms for consistency, as Mark’s products rely on many technical and proprietary terms which have evolved over time and continue to evolve as new products and innovations are launched.
Optimized Product Descriptions
Infographics
Translation Services
Optimized Product Descriptions
Infographics
Translation Services
GET IN TOUCH
See how our team of e-commerce experts can help you take your business to new heights.
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CLIENT SUCCESS STORIES
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