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ELEVATING AN E-COMMERCE PRESENCE

Widely considered the Canadian leader in the development, manufacture and sale of prepared meats and poultry, Maple Leaf Foods required a strategic partner to help them build their e-commerce presence. This included the optimization of key SKUs across their multiple brands for various retailer partners, and the maintenance of all information within their Project Information Management (PIM) system, Salsify. geekspeak’s team of experts was engaged to support Maple Leaf Foods’ brands, retailers, distributors and resellers through a collection of complementary e-commerce services under our Managed Services offering.

PROJECT DETAILS

CLIENT:

Maple Leaf Foods

START OF ENGAGEMENT:

2023

SERVICES:

Managed Services:
Optimized Product Descriptions
Lifestyle Product Photography
Infographics & Mobile-Ready Hero Images
Salsify Maintenance, Retailer Syndication & Updates

WEBSITE:

Deli Express
Mobile-Ready Hero Images

Maple Leaf
Infographics

Optimized Product Descriptions

AN EXPANDED MANAGED SERVICES APPROACH

Alongside working with Maple Leaf Foods to optimize their content listings, geekspeak Commerce has also developed a full set of images, including Mobile Ready Hero Images, Infographics and Lifestyle Images, for many of their brands and products. In 2025, geekspeak Commerce expanded the Maple Leaf Foods relationship with Salsify workflow management. This includes tracking progress as Maple Leaf content traverses the internal review process, highlighting issues, challenges or delays, coordinating with relevant stakeholders, and managing the product catalogue as it moves through the PIM workflow.

Deli Express
Mobile-Ready Hero Images

Maple Leaf
Infographics

Optimized Product Descriptions

A FOCUS ON MAINTENANCE & MANAGEMENT

As our trusted partnership continues, geekspeak Commerce is responsible for making all necessary updates to Maple Leaf Foods’ products within Salsify. This includes content imports, digital asset associations, channel setups and maintenance, syndication of optimized/enriched content, and providing enhanced images to various retailers. We continue to keep the Maple Leaf Foods catalogue up to date across all channels with overall maintenance and tracking through their PIM. Our team of experts ensures deadlines are consistently met, along with syndication and updates to all relevant retailer partners.

Schneiders
Mobile-Ready Hero Images

Deli Express
Infographics

Grab ‘n Snack
Mobile-Ready Hero Images

Schneiders
Mobile-Ready Hero Images

Deli Express
Infographics

Grab ‘n Snack
Mobile-Ready Hero Images

GET IN TOUCH

See how our team of e-commerce experts can help you take your business to new heights.

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