Point of Purchase: Both Sides of the Shelf – How Brands and Retailers Can Understand Each Other Better
Published: December 17, 2025 | Point of Purchase, Retail & Commerce
Point of Purchase (POP) is a live web series presented by geekspeak Commerce. In each episode, we dive into topics surrounding the retail and e-commerce ecosystems – everything from industry news to technology, best practices, business strategies and more. We tap into our own experiences as an e-commerce services provider and we bring in outside experiences from other experts within the industry.
In the 33rd episode, Tricia Williams and Marlene Hins, former VP of Marketing at BMR and Lassonde, dive deep into how brands and retailers can better understand each other. They discuss the challenges, opportunities, and strategies for driving real results across both sides of the shelf.
Watch the full episode below.
