EVOLVING PARTNERSHIP WITH A RETAIL GIANT
Walmart Canada is a Canadian retail corporation and subsidiary of the US-based multinational retail conglomerate Walmart. Since 2010, geekspeak Commerce has collaborated with Walmart Canada to enhance product descriptions, evolving into a third-party content studio by 2019. In this role, geekspeak creates optimized content including product photography, copywriting and French translation specifically for Walmart Canada’s private label brands. This partnership has enabled Walmart Canada to improve its online presence and customer engagement through high-quality, tailored content.
PROJECT DETAILS
CLIENT: |
Walmart Canada |
START OF ENGAGEMENT: |
2010 |
SERVICES: |
Product Photography |
WEBSITE: |
Lifestyles
Optimized Product Descriptions
Translations
ENHANCED CONTENT & COLLABORATION
Initially focused on creating optimized product descriptions, geekspeak expanded its services to include high-quality product photography and expert translation for Walmart Canada’s private label brands. This collaboration not only helps Walmart Canada improve the visibility and appeal of its private label offerings but also aligns with their commitment to providing customers with quality products that meet their needs. Through tailored strategies and a deep understanding of e-commerce dynamics, geekspeak continues to support Walmart Canada in achieving its goals within the competitive online marketplace.
Lifestyles
Optimized Product Descriptions
Translations
IMPROVING E-COMMERCE CUSTOMER EXPERIENCES
The Content Studio Service Provider Program (CSSP) was established to standardize the online content creation process for Walmart’s private label brands, ensuring a consistent and optimal experience for customers on Walmart.ca. Leveraging the services offered by geekspeak Commerce, Walmart Canada is able to effectively promote its private label items online through enhanced content creation, strategic marketing efforts, improved visibility in search results and reduced return rates.
Lifestyles
Optimized Product Descriptions
Product Photography
Lifestyles
Optimized Product Descriptions
Product Photography
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