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Leveraging Amazon Expertise to Drive Growth

Tree of Life is a distributor of natural and specialty food products in Canada. They work with a long list of brands and companies from around the world, including Walkers, Jarritos, Clipper Tea and more. In 2018, Tree of Life sought a partner with Amazon expertise to help access the opportunities this marketplace could have for the brands they represent. Their goal was to help grow the presence of brands with SEO-optimized content that would increase visibility and sales on Amazon.

PROJECT DETAILS

CLIENT:

Tree of Life

START OF ENGAGEMENT:

2018

SERVICES:

Amazon Product Listings
Amazon A+ Pages
Amazon Storefronts
Amazon PPC Advertising

WEBSITE:

Clipper Tea
Amazon Infographics

Ryvita
Amazon A+ Content

Jordans
Amazon Brand Store

OPTIMIZING AMAZON CONTENT FOR SEO

Tree of Life wanted to improve the Amazon listings for its brands, which often had only a few images and short product descriptions that were not optimized for search. Our task was to create robust titles, bullets and product descriptions that included high-value keywords. We also created A+ pages, storefronts and product photography for select brands to truly optimize listings for the best shopping experience. We created a package of geekspeak Commerce service offerings that included product listings, A+ pages, storefronts and pay-per-click (PPC) advertising.

Clipper Tea
Amazon Infographics

Ryvita
Amazon A+ Content

Jordans
Amazon Brand Store

BOOSTING AMAZON VISIBILITY AND SALES

geekspeak Commerce has worked with Tree of Life on Amazon content for a wide variety of food and beverage brands. One brand in particular is Clipper Tea, an English tea company. We built out Clipper Tea’s Amazon Canada listings, optimizing the title, bullets and descriptions. We conducted product photography and created engaging lifestyle images and infographics for the image gallery. We also built a storefront and created PPC advertising campaigns to promote the products. Since we began advertising for Clipper Tea, the account has seen a growth of 400% with an average growth of 80% year over year.

Calipo
Amazon Product Listings

JDR
Amazon Infographics

Dorset
A+ Pages

Calipo
Amazon Product Listings

JDR
Amazon Infographics

Dorset
A+ Pages

GET IN TOUCH

See how our team of e-commerce experts can help you take your business to new heights.

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