SEEKING A STRONGER ONLINE PRESENCE
A North American leader in advanced and eco-friendly watering-solution systems since 1927, Swan is a privately held company with manufacturing and distribution facilities throughout the United States and Canada. In 2021, Swan sought an experienced e-commerce partner to strengthen their online presence and maximize their sales potential across multiple platforms. Their needs included expert support in optimizing their product catalogues, improving their direct-to-consumer (DTC) website, and enhancing their presence on key retailer platforms. They also required assistance with social media and email marketing to help engage customers, build brand loyalty, and drive traffic.
PROJECT DETAILS
| CLIENT: |
Swan Hose USA |
| START OF ENGAGEMENT: |
2021 |
| SERVICES: |
Managed Services: |
| WEBSITE: |
DTC Shopify Website
Optimized Product Descriptions
Amazon Optimized Product Descriptions
AN ELEVATED E-COMMERCE STRATEGY
geekspeak migrated the Swan website from Volusion to a custom-built Shopify store for a more seamless shopping journey. We introduced an interactive planting zone map that provided real-time, geo-specific data to enhance customer engagement. We standardized and optimized product detail page content across retail partners to ensure brand consistency and improve conversion rates. Our team implemented strategic email marketing flows to nurture customer relationships and drive repeat purchases, and supported Swan’s social media efforts with engaging content and targeted advertising. Through an audit of their e-commerce ecosystem, we identified content and strategy gaps, working closely with Swan to develop data-driven solutions for increased sales and traffic.
DTC Shopify Website
Optimized Product Descriptions
Amazon Optimized Product Descriptions
A SUCCESSFUL
E-COMMERCE PARTNERSHIP
Our collaboration has grown into a successful, long-term partnership over the years. Swan has achieved increased sales volume across all channels, driven by a fully optimized DTC website that not only showcases their product catalogue but also serves as a valuable resource hub for customers. Swan’s PDP content is now standardized and syndicated across all retail partner sites to support a cohesive brand experience. Through our continued support, Swan recognizes geekspeak Commerce as a trusted e-commerce partner, playing a vital role in their ongoing digital success.
Social Media Infographics
Amazon A+ Content
Amazon Brand Store
Social Media Infographics
Amazon A+ Content
Amazon Brand Store
GET IN TOUCH
See how our team of e-commerce experts can help you take your business to new heights.
-
CLIENT SUCCESS STORIES
-
-
