A STRONG PARTNERSHIP IN CONTENT CREATION
Staples Canada, the largest office supply chain in Canada, transitioned to The Working and Learning Company in 2019, delivering value far beyond products and into resources, services and experiences. geekspeak Commerce was an integral part of this brand refresh, optimizing thousands of product descriptions, creating product and category buying guides, crafting engaging Help Centre articles and more.
In 2022, Staples sought additional support to enhance their product listings with 3D images. And in 2024, they aimed to captivate back-to-school shoppers by creating an engaging experience for children aged 6-11, encouraging them to spend more time in the store while their parents shopped.
PROJECT DETAILS
| CLIENT: |
Staples Canada |
| START OF ENGAGEMENT: |
2018 |
| SERVICES: |
Optimized Product Descriptions |
| WEBSITE: |
Optimized Product Descriptions
Buying Guides
HELPFUL CONTENT FOR ALL CANADIANS
Whether product descriptions, buying guides, help articles, 3D images or recaps of Staples’ Spotlight Speakers, the content we’ve created throughout our partnership has been crafted to deliver outstanding value to shoppers. French translation is a critical component in the e-commerce content creation process. Our team of native French Canadian speakers have crafted high-quality, accurate and consistent translations for a variety of content types across the Staples Canada website.
For the back-to-school campaign, we created a “Backpack Challenge” that involved a unique Augmented Reality (AR) experience. The engaging campaign transformed Staples stores into an interactive playground for children aged 6 to 11.
Optimized Product Descriptions
Buying Guides
POWERING CONTENT WITH DATA AND TECHNOLOGY
Accurate product information is a major driver of e-commerce sales. Customers want to be informed and confident in their purchasing decisions. While engaging product copywriting is important in creating an easier path to purchase, there is an immense amount of data management, including information aggregation and product categorization, that goes into the presentation of products online. Our data specialists have worked behind the scenes to ensure products across Staples.ca are grouped and presented accurately.
The AR experience leveraged in-store participation through immersive technology, creating a fun and engaging brand interaction during back-to-school that aligned with Staples Canada’s commitment to education and creativity.
Translations
3D Images
Back to School AR Experience
Translations
3D Images
Back to School AR Experience
GET IN TOUCH
See how our team of e-commerce experts can help you take your business to new heights.
-
CLIENT SUCCESS STORIES
-
-
