A TRUSTED, HIGH-QUALITY CONTENT PROVIDER
Perry Ellis International is a global lifestyle company that is a leading designer, distributor and licensor for a wide variety of high-quality men’s and women’s apparel and accessory brands. Not only do they have their own Perry Ellis brand, but they also have a portfolio of nationally and internationally recognized brands including Original Penguin, PGA TOUR, Rafaella, Nike Swim, Callaway and many more. In 2018, they engaged geekspeak Commerce to manage their content needs and create SEO-optimized product descriptions for all their brands. These descriptions are syndicated to a variety of retailers in the US.
PROJECT DETAILS
| CLIENT: |
Perry Ellis |
| START OF ENGAGEMENT: |
2018 |
| SERVICES: |
Optimized Product Descriptions |
| WEBSITE: |
Callaway Golf
Optimized Product Descriptions
Perry Ellis
Optimized Product Descriptions
Penguin
Optimized Product Descriptions
ASSEMBLING A TEAM OF APPAREL CONTENT EXPERTS
Each Perry Ellis brand has its own voice and style, so it was important to capture this in every product description. Resources were built around each brand to ensure writers understood how to approach product descriptions and to streamline the writing process. A team of writers was built to create engaging descriptions consistent with the brands’ requirements. Over time, the number of brands has increased from Perry Ellis and Original Penguin to include women’s apparel company Rafaella and a variety of golf and lifestyle brands.
Callaway Golf
Optimized Product Descriptions
Perry Ellis
Optimized Product Descriptions
Penguin
Optimized Product Descriptions
AN ONGOING E-COMMERCE RELATIONSHIP
Working with Perry Ellis International since 2018, we’ve created over 18,000 descriptions for a wide range of products. Our team has created descriptions for apparel, accessories and other items for a variety of brands. In addition to writing content for US retailers, we have also created product descriptions for Walmart Canada, ensuring the content meets Canadian marketplace requirements. From our start in working on just two brands, we have now created copy for over 15 brands, becoming a trusted content provider for Perry Ellis International.
Cubavera
Optimized Product Descriptions
Perry Ellis
Optimized Product Descriptions
Rafaella
Optimized Product Descriptions
Cubavera
Optimized Product Descriptions
Perry Ellis
Optimized Product Descriptions
Rafaella
Optimized Product Descriptions
GET IN TOUCH
See how our team of e-commerce experts can help you take your business to new heights.
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CLIENT SUCCESS STORIES
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