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FOSTERING AN E-COMMERCE PARTNERSHIP

Founded in New Brunswick in 1957, McCain remains a proudly Canadian and family-owned company with a focus on creating real food for real life. The Canadian leader in the development, manufacture and sale of frozen fries, snacks and desserts, McCain is a home-grown Canadian success story, now with 51 plants around the globe. McCain required a partner who could help them build and grow their e-commerce presence. Their goal was to have all products across their various portfolios not only meet, but exceed retailer benchmarks.

PROJECT DETAILS

CLIENT:

McCain

START OF ENGAGEMENT:

2023

SERVICES:

Managed Services:
Content Enrichment & Optimization
Product Images & Assets
Enhanced Marketing Content
Digital Shelf Audit & Maintenance

WEBSITE:

Enhanced Marketing Content

Content Enrichment & Optimization

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BUILDING THE FOUNDATION

geekspeak Commerce worked with McCain to consolidate their various portfolios into one central location. Our team helped optimize their e-commerce presence across all major retailer channels, including Walmart, Loblaw, Sobeys, Giant Tiger, Metro and Save-On-Foods. Under our Managed Services offering, we supported McCain with such services as product data management, enrichment, data syndication, information auditing and maintenance. We helped to ensure the products of McCain’s Superfries, Bistro, Deep’n Delicious and Pockets brands were organically ranked and exceeded retailer benchmark scores. This was accomplished through optimized product copy, imagery and enhanced marketing content, visible across all retailers.

Enhanced Marketing Content

Content Enrichment & Optimization

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INCREASING CONTENT ACCURACY & SALES

In September 2023, geekspeak Commerce took over the maintenance and re-syndication of all McCain SKUs and channels. Our specialists now work continuously to ensure these SKUs are well above retailer benchmarks and that information is correct across all platforms. Thanks to these efforts and our continued partnership, McCain has seen their overall product score increase exponentially from September 2023 to date.

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Enhanced Marketing Content

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Enhanced Marketing Content

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GET IN TOUCH

See how our team of e-commerce experts can help you take your business to new heights.

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