THE SEARCH FOR A STRATEGIC, DATA-DRIVEN APPROACH
Lactalis Canada, a leader in the Canadian dairy space, came to geekspeak looking to elevate their e-commerce presence for more than 20 brands in their portfolio across multiple categories including yogurt, fluids, cheese and spreads. With brands including iÖGO, Cracker Barrel, Lactantia, siggi’s, Black Diamond and Balderson, Lactalis sought to become an industry leader with its e-commerce content by developing a roadmap outlining a strategic, data-driven approach for execution and enrichment.
PROJECT DETAILS
| CLIENT: |
Lactalis Canada |
| START OF ENGAGEMENT: |
2024 |
| SERVICES: |
Managed Services: |
| WEBSITE: |
Cracker Barrel
Content Creation
ASTRO
Content Creation
Lactantia
Content Creation
GUIDANCE AND EXPERTISE FOR E-COMMERCE EXCELLENCE
geekspeak worked with Lactalis across multiple divisions and teams to fully immerse ourselves in their organization. To get a holistic understanding from all stakeholders, we ran discovery sessions and performed extensive market research. With this information, we crafted a detailed e-commerce roadmap, outlining recommendations on content guides, PDP enrichment, advertising and whitespace opportunities. This roadmap provided Lactalis with a strategic, fully developed approach to their e-commerce journey.
Taking the detailed roadmap from strategy to implementation, we then meticulously enriched over 700 Lactalis products with custom, keyword-enriched product descriptions and more than 2,500 retailer-ready images. All of this content was then syndicated to retailer partner websites, audited and monitored for accuracy.
Cracker Barrel
Content Creation
ASTRO
Content Creation
Lactantia
Content Creation
E-COMMERCE LEADERSHIP IN THE CANADIAN DAIRY SPACE
Armed with a fully enriched image gallery for all priority SKUs, keyword-rich product descriptions, and a plan for maintenance and ongoing refinement, Lactalis’ brands stand as leaders within the e-commerce space. Through our ongoing partnership, we work with Lactalis to continuously optimize and refine their most important and popular products, enrich new innovation products to give them the best chance for success online, and continuously search for opportunities to maintain their leadership within the space.
Olympic
Content Creation
Balderson
Content Creation
Lactalis
Product Descriptions
Olympic
Content Creation
Balderson
Content Creation
Lactalis
Product Descriptions
GET IN TOUCH
See how our team of e-commerce experts can help you take your business to new heights.
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CLIENT SUCCESS STORIES
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