ENHANCING MARKETING CONTENT FOR CANADA’S LARGEST BAKERY
As Canada’s largest and oldest bakery, Bimbo Canada has been producing affordable and innovative baked goods and snacks for over a century. Their portfolio contains 1000+ products from such well-known brands as Dempster’s®, Villaggio®, POM®, Bon Matin®, Stonemill®, Natural Bakery®, Takis®, Thomas’®, Little Bites™, Vachon®, Hostess® and more. With a Walmart.ca content scorecard gradually declining, Bimbo Canada needed a partner to help elevate their presence on the site. Their goal was to improve content scores on the backend while enhancing customer experience on the frontend by leveraging all of the platform’s tools.
PROJECT DETAILS
| CLIENT: |
Bimbo Canada |
| START OF ENGAGEMENT: |
2020 |
| SERVICES: |
Enhanced Marketing Content |
| WEBSITE: |
Dempsters
Villagio
Stonemill
INCREASED VISIBILITY IN A CROWDED MARKETPLACE
The geekspeak Commerce team reviewed Bimbo Canada’s scorecards and brainstormed ideas to improve their overall score. We created a wireframe to share our vision with the client and their brand teams. Our team of experts created multiple layouts with interactive touch points including hot spots, videos and brand modules to visually entice customers. Our EMC layouts included a cross-selling feature for additional visibility of the brand’s product line/flavours. This feature not only included images, but also provided more brand context and highlighted key product features to help customers shop with confidence.
Dempsters
Villagio
Stonemill
ELEVATED BRAND SCORES
Collaborating with Bimbo’s many well-known brands, the geekspeak Commerce team started by producing EMC layouts for over 10 products. These detailed layouts helped boost brand presence and visibility to improve overall brand scores while leveraging all of Walmart’s tools. In 2025, our team completed a project involving 300+ SKUs and updated Bimbo’s “Made in Canada” imaging in both English and French across multiple retailers. Our continued efforts have helped enhance conversions and customer retention for Bimbo’s brands.
Takis
Vachon and Little Bites
Bon Matin
Takis
Vachon and Little Bites
Bon Matin
GET IN TOUCH
See how our team of e-commerce experts can help you take your business to new heights.
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CLIENT SUCCESS STORIES
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