SUPPORTING BEST BUY’S COMPLEX CATALOGUE
Best Buy Canada Ltd. provides consumers with the latest in electronics, software, personal computers, entertainment and lifestyle products. With a vast catalogue featuring thousands of items across diverse categories—many of them highly technical—Best Buy offers everything from computers and mobile devices to cutting-edge consumer electronics.
Since 2013, geekspeak Commerce has partnered with Best Buy to craft optimized content in various formats, including product descriptions, buying guides, comparison charts and detailed product attributes, ensuring customers have the information they need to make informed purchasing decisions.
PROJECT DETAILS
| CLIENT: |
Best Buy |
| START OF ENGAGEMENT: |
2013 |
| SERVICES: |
Data Aggregation |
| WEBSITE: |
DETAILED AND ACCURATE PRODUCT ATTRIBUTION
As a category leader, Best Buy prides itself in presenting accurate and complete product information. Quality product information answers questions shoppers may have, thereby improving customer experience and minimizing returns. Unfortunately, manufacturers don’t always provide all of the information required for a product listing, so this task often falls onto retailers. Best Buy entrusted geekspeak with the task of conducting extensive research, aggregating all available product attributes across its many categories, to compile accurate and detailed product data.
SUPPORTING AN ENHANCED CUSTOMER EXPERIENCE
To further support Best Buy’s enhanced customer service initiative, geekspeak Commerce wrote a series of in-depth product category buying guides. The SEO buying guides described product features, benefits and pros and cons to provide consumers with valuable information to make informed, well-researched buying decisions.
geekspeak also developed a series of in-depth brand comparison charts of the latest technology in electronic devices, gaming consoles, smartphones and operating systems. The comparison charts focused on descriptive, informative content that simplified technical information to help consumers better understand terminology, features and benefits across similar products. This helped shorten the path to purchase, provide value for the customer, increase sales and reduce returns.
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CLIENT SUCCESS STORIES
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