CLASSIFICATION
E-COMMERCE PRODUCT DATA CLASSIFICATION
When products in your e-commerce catalogue are improperly categorized, they become difficult to find in your online store, leading to a poor customer experience and potential lost sales. Our product data classification experts map your products to their correct categories, helping to build your brand’s credibility, improve site search and increase sales. We leverage industry best practices, competitor/category research and brand guidelines to classify each product into its logical category and/or sub-category. The final data classification is audited through the lens of a consumer to ensure an easy path to purchase.
BENEFITS OF PRODUCT CLASSIFICATION INCLUDE:

POSITIVE CUSTOMER EXPERIENCE
Properly classified catalogues can increase browsing and sales on your e-commerce website

IMPROVED SEARCHABILITY
Properly mapped and catalogued websites improve searchability and drive higher sales

ACCURATE SITE NAVIGATION
Accurate navigation helps shoppers easily find products via dropdown menus and lists

EASIER PATH TO PURCHASE
Accurate data classification allows for an easier, more positive customer experience

INCREASED CONVERSION
Data classification increases conversions through improved site navigation and search results
GET IN TOUCH
Interested in e-commerce data services like product classification? Reach out today.