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Want to improve usability on your e-commerce site? Psst…Pay attention to your product Taxonomy!
Product Taxonomy Product taxonomy organizes merchandise into hierarchies and categories to help customers search and browse items using both drop-down…
Wait, What..? Gamification in eCommerce? Yes, it’s a sure win!
Gamification – or the use of the principles and mechanics of gaming in non-gaming contexts – is all around us….
Launching your online store in 2016? Here is what you should be doing now.
There are a lot of decisions involved with the launch of an online store and focusing your attention on some…
Shopping on the new Apple TV; a game changer? We’re about to find out.
On September 9, 2015, Apple launched its latest iteration of the Apple TV. It has all the usual bells and…
So what, I don’t have great product photos? No BIG deal right? Wrong!
So, your site is designed, product descriptions are written, the shopping cart is all ready to go, so what if…
Should you outsource your product content creation? Yes! Here are 4 great reasons why.
Great content should feel natural. It is clear, concise, and compelling. Expertly presented, it helps convert browsers into buyers. But…
How can SEO drive your e-commerce business?
Search Engine Optimization: Why are these three words so important to your e-commerce business? Not optimizing your site content and…
5 Things to Consider for Seriously Seductive Product Descriptions
When a customer has to rely on a picture and a few words to make a buying decision, product descriptions…