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Need to WOW Your Online Shoppers? Capture Every Product Angle with 360 Degree Photography
With more customers shopping online than ever before, a well-presented image gallery is becoming increasingly important for eCommerce sellers. Without…
How to Create Content that Drives Google & Amazon PPC Success
Beyond a foundation of Search Engine Marketing (SEM) expertise and a well-established advertising strategy, content is one of the most…
User Experience (UX) is Everything: Best Practices for eCommerce Web Design and Taxonomy
When it comes to building an eCommerce website, one of the most important features you should consider is the user…
Going Mobile: How to Ensure Your Content Fits a Smaller Screen
Let’s face it: we are now in a mobile-first world. From social media apps to eCommerce marketplaces, consumers are now…
Hey Google/Siri/Alexa: How Do You Optimize Product Content for Voice Search?
Google research shows that up to 60% of online searches now occur on a mobile device. This should not come…
Can Augmented Reality (AR) take eCommerce to a new level? Here’s how pioneering companies are already doing just that.
Imagine being able to extend the shopping experience into a consumer’s home, virtually, allowing them to experience your products as…
Ready. Set. Scale: How we’re changing ecommerce merchandising with Natural Language Generation (NLG)
To understand why natural language generation (NLG) is on the cusp of becoming the new standard in ecommerce merchandising, you…
Shoppable Video: Coming to a Screen Near You
Competition is fierce when it comes to ecommerce, and retailers need to stay ahead of the curve to remain competitive…
Mobile Ecommerce and Beacons: Where Online and Offline Shopping Coexist
Beacons offer a relatively new and innovative way for retailers to communicate with customers through their mobile devices, bringing online…