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POP Episode 20: Mastering the Marketplace – How to Win with Marketplaces in 2023

Point of Purchase (POP) is a live web series presented by geekspeak Commerce. In each episode, we dive into topics surrounding the retail and eCommerce ecosystems – everything from industry news to technology, best practices, business strategies and more. We tap into our own experiences as an eCommerce services provider and we bring in outside experiences from other experts within the industry. Catch us live on LinkedIn, Facebook and YouTube to join in on the conversation.

In this 20th episode of POP, host Tricia Williams will interview Tom McFadyen, CEO of McFadyen Digital, global leaders in marketplace strategy and implementation. Tricia and Tom will discuss the reasons for launching an online vendor marketplace, challenges associated with the marketplace model, the benefits of marketplace selling for retailers, vendors and consumers, and much more.

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