Point of Purchase (POP) is a live web series presented by geekspeak Commerce. In each episode, we dive into topics surrounding the retail and eCommerce ecosystems – everything from industry news to technology, best practices, business strategies and more. We tap into our own experiences as an eCommerce services provider and we bring in outside experiences from other experts within the industry. Catch us live on LinkedIn, Facebook and YouTube to join in on the conversation.
In this 18th episode of POP, host Isaac Wanzama will interview Bob Vuppal, Director of Business Solutions (Digital Commerce) at GS1 Canada. Isaac and Bob will discuss the role of GS1 Canada within the eCommerce ecosystem, the importance of setting and governing content standards, and how to keep up with evolving standards as a brand or retailer in order to stay on top.