Point of Purchase (POP) is a live web series presented by geekspeak Commerce. In each episode, we dive into topics surrounding the retail and eCommerce ecosystems – everything from industry news to technology, best practices, business strategies and more. We tap into our own experiences as an eCommerce services provider and we bring in outside experiences from other experts within the industry. Catch us live on LinkedIn, Facebook and YouTube to join in on the conversation.
In this 17th episode of POP, host Megan Kimmerer will interview Philip Scrutton, Vice President Consumer & Shopper Insights at BrandSpark International. Megan and Philip will discuss the latest in Canadian consumer behaviour and trends, focusing on insights and changes from the last two years.