Point of Purchase (POP) is a live web series presented by geekspeak Commerce. In each episode, we dive into topics surrounding the retail and eCommerce ecosystems – everything from industry news to technology, best practices, business strategies and more. We tap into our own experiences as an eCommerce services provider and we bring in outside experiences from other experts within the industry. Catch us live on LinkedIn, Facebook and YouTube to join in on the conversation.
In this 16th episode of POP, host Tricia Williams will interview Robert Levy, President of Shopper Army and BrandSpark International. Tricia and Robert will discuss all things ratings & reviews including industry news, what makes a trusted review, how incentivized review campaigns can help your bottom line, and so much more.