Brands who sell their products across a variety of retail websites face a unique and difficult challenge – staying up to date on the way their products are presented online.
Relying on performance data from retail partners or manually tracking data internally to ensure product availability, content optimization, pricing accuracy and more is time consuming and increasingly frustrating the more a product catalogue grows. But this is important work. Without visibility into how products are presented online, a brand can quickly lose revenue due to issues including out-of-stock SKUs, incorrect product content, inaccurate pricing, and more.
Luckily, digital shelf analytics exists to help brands by providing a complete snapshot of their eCommerce product assortment from retailer to retailer.
What is Digital Shelf Analytics?
Digital shelf analytics, or digital shelf monitoring, enables brands to track the presentation and performance of their products across the retail websites in which they appear. By doing so, brands can easily flag errors or inconsistencies, and can quickly act on any issues before sales are impacted.
Why is Digital Shelf Monitoring Important?
As a brand selling across multiple retail channels, it is crucial that you understand where and how your catalogue is being presented. Incomplete product data can lead to a poor customer experience not only with the retail website in question, but with your brand itself. Inaccurate pricing can directly impact revenue, and missing or incorrect images or product descriptions can lead to unhappy customers, negative reviews, and returns.
Manual monitoring of the above can be extremely time consuming and costly, especially when it comes to large eCommerce catalogues or multiple retail partners. Digital shelf analytics software helps automate this process, delivering a complete snapshot of your products’ presentation from retailer to retailer – saving you time and money and giving you more control over your brand.
Automating Digital Shelf Monitoring with SKUWITY
That’s why we created SKUWITY – an automated digital shelf monitoring tool that enables real-time reporting, multi-site configuration, easy team management tools, and a user-friendly interface – all in one scalable solution that can grow and change as your catalogue does.
With SKUWITY, brands can track the following key performance indicators for each of their products on each of their retail partners’ sites:
- Product Availability
- Product Content Accuracy
- Customer Reviews
- Offers and Promotions
- Competitor Price Monitoring
Beyond monitoring your own products’ presentation and price, having the ability to track competitor pricing offers even more value. Want to know how other brands or retailers are pricing similar products? A digital shelf monitoring system like SKUWITY gives you an edge when it comes to offering the best price.
How Does it Work?
To get all the benefits of SKUWITY’s digital shelf analytics, simply upload a spreadsheet of product data, including retail URLs. SKUWITY uses this data, presenting a snapshot of how the products appear on each retail site and flagging potential issues. Use this snapshot as you wish – collect, store, monitor and download reports on key product performance data so you can optimize for higher sales. Add team members, measure performance from multiple retail sites, and use insights to craft your eCommerce strategy.
At the present time, SKUWITY monitors eCommerce product data on Walmart Canada, Amazon, Costco, Instacart, Loblaws and Metro. Custom solutions are also available.