POP Episode 10: Driving Force – How SEO Powers Much More Than Traffic with Melanie McCabe, Katie Robert & Roger D’Souza
Point of Purchase (POP) is a live web series presented by geekspeak Commerce. In each episode, we’ll dive into topics surrounding the retail and eCommerce ecosystems – everything from industry news to technology, best practices, business strategies and more. We’ll tap into our own experiences as an eCommerce services provider and we’ll bring in outside experiences from other experts within the industry. Catch us live on Facebook to join in on the conversation.
In this 10th episode of POP, host Melanie McCabe will interview Katie Robert and Roger D’Souza of geekspeak Commerce. Melanie, Katie and Roger will discuss the importance of SEO, its impact on customer experience and sales, and how brands can implement better optimization today.