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POP Episode 7: Beyond Borders – eCommerce Opportunities in China and Beyond for North American Manufacturers with Peter McMath and Kate Anderson

Point of Purchase (POP) is a live web series presented by geekspeak Commerce. In each episode, we’ll dive into topics surrounding the retail and eCommerce ecosystems – everything from industry news to technology, best practices, business strategies and more. We’ll tap into our own experiences as an eCommerce services provider and we’ll bring in outside experiences from other experts within the industry. Catch us live on Facebook to join in on the conversation.

In this 7th episode of POP, host Isaac Wanzama will interview Peter McMath, Vice President of Business Development and Partnerships at WPIC Marketing + Technologies, and Kate Anderson, Director of Marketing at B2B North America. Isaac, Peter and Kate will discuss the opportunities and challenges for North American manufacturers exploring eCommerce in China, as well as strategies for cross-border selling.

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