POP Episode 5: It’s in the Details – Driving eCommerce Conversion with Better Product Data with Lloyd Wood and Andy Lee
Point of Purchase (POP) is a live web series presented by geekspeak Commerce. In each episode, we’ll dive into topics surrounding the retail and eCommerce ecosystems – everything from industry news to technology, best practices, business strategies and more. We’ll tap into our own experiences as an eCommerce services provider and we’ll bring in outside experiences from other experts within the industry. Catch us live on Facebook to join in on the conversation.
In this fifth episode of POP, host Isaac Wanzama will interview Lloyd Wood, Senior Enterprise Account Manager at GfK Etilize, and Andy Lee, Senior Director of eCommerce at Staples Canada. Isaac, Lloyd and Andy will discuss the importance of product data in creating a positive customer experience. This will include how sellers can emulate the in-store experience online, the link between content and sales, and more.