Author: geekspeak

Product Taxonomy Product taxonomy organizes merchandise into hierarchies and categories to help customers search and browse items using both drop-down menus and left-hand navigational bars. A well-designed taxonomy keeps the user’s needs front and centre, taking into account how they […]

Gamification – or the use of the principles and mechanics of gaming in non-gaming contexts – is all around us. It appeals to our desire as human beings to establish rules, create winners and losers, and compete and collaborate. It […]

There are a lot of decisions involved with the launch of an online store and focusing your attention on some of the more important aspects of ecommerce can save you time, money, and frustration. Here are the key areas to […]

On September 9, 2015, Apple launched its latest iteration of the Apple TV. It has all the usual bells and whistles you’d expect from Apple – a remote control that lets you “swipe” quickly through lists, Siri’s voice command feature, […]

So, your site is designed, product descriptions are written, the shopping cart is all ready to go, so what if you don’t have great photos? No big deal right?  Wrong! It is a very big deal. Not having clear, original, […]

Great content should feel natural. It is clear, concise, and compelling. Expertly presented, it helps convert browsers into buyers. But producing polished, informative content for your e-commerce store on a regular basis takes an enormous amount of time and know-how. […]

Search Engine Optimization: Why are these three words so important to your e-commerce business? Not optimizing your site content and product descriptions for search engines such as Google, is a bit like not bothering with a sign or a window […]

When a customer has to rely on a picture and a few words to make a buying decision, product descriptions become crucial. It’s no longer enough to just describe the product’s features. That short description needs to engage, connect, and […]