Hey Google/Siri/Alexa: How Do You Optimize Product Content for Voice Search?

Hey Google/Siri/Alexa: How Do You Optimize Product Content for Voice Search?

Google research shows that up to 60% of online searches now occur on a mobile device. This should not come as a surprise to most eCommerce professionals and sellers, but rather a validation of the shopping trends we have witnessed in this mobile-first world. There is, however, a growing type of search that we should all be paying more attention to: voice search. Google reports that 20% of all mobile searches are voice search. That number is predicted by comScore to grow to 50% by the year 2020. A change…