Seeing is believing: New product imagery trends for ecommerce

Seeing is believing: New product imagery trends for ecommerce

Successful online retailers know how important product photography is. Online shoppers don’t have the benefit of touching, smelling, or trying on products, so they rely on images to help make a decision. Professional photography is crucial for presenting products because it helps reduce the number of returns and exchanges, not to mention disappointed customers. Consider these four product photography trends when planning your next photo shoot session: What’s behind the product? According to BigCommerce, 76% of the seven million images they analyzed had the original product background replaced by pure…

Selling with email marketing? – Here are 4 simple ways to boost ecommerce sales

Selling with email marketing? – Here are 4 simple ways to boost ecommerce sales

It’s a fact: email marketing outperforms social media for selling online. That should come as no surprise. Post an offer or discount on social media and there’s a risk that target customers may not be online at the time. Consequently, the offer gets lost in an avalanche of posts when they do eventually log in. By contrast, send an automated – yet personalized – email and your offer will reside in the most intimate of digital spaces: the inbox. Research by the Direct Marketing Association uncovered these interesting numbers: 4,000%…