Click and Collect –It’s a win-win for eCommerce

Click and Collect –It’s a win-win for eCommerce

According to “Ecommerce Trends for 2016” by Absolunet, up to 40% of customers who shop online prefer to pick up their purchases in a physical store. Although this statistic is dependent on the number of physical stores and the distribution network a retailer has, an increasing number of big chain names are making click and collect a standard way of moving product to people. Here are five reasons why providing the option to purchase and pick-up is essential for eCommerce retailers with physical stores: 1. Customer convenience With the advent…

Better UX, Site Usability: What’s in it for the eCommerce store?

Better UX, Site Usability: What’s in it for the eCommerce store?

Creating a seamless user experience and improving usability is the goal of every successful eCommerce store. From how the site looks to how it functions, the goal is to move the customer effortlessly from the home page to the shopping cart to the checkout.   Take a look at five ways to leverage UX/Usability in the eCommerce sector that aim to improve design and boost conversions.       Let’s get logical An eCommerce store must offer a simple, intuitive layout that engages the buyer immediately upon site entry. Without…