Prime Day 2018: How to Prepare Your Business for Amazon’s Big Day

Prime Day 2018: How to Prepare Your Business for Amazon’s Big Day

Often referred to as “the Black Friday of Summer,” Amazon Prime Day is an annual Amazon-wide sale available to Prime members that takes place mid-July and features promotions across thousands of items sold on the online marketplace. While the exact date of Prime Day 2018 has yet to be confirmed by Amazon, we estimate this year’s event will take place July 10-11, with the first deals launching as early as July 9. Established in 2015, Amazon Prime Day has become a global phenomenon for both businesses and consumers. On the…

Can Augmented Reality (AR) take eCommerce to a new level? Here’s how pioneering companies are already doing just that.

Can Augmented Reality (AR) take eCommerce to a new level? Here’s how pioneering companies are already doing just that.

Imagine being able to extend the shopping experience into a consumer’s home, virtually, allowing them to experience your products as more than a set of simple 2D images. With augmented reality (AR), this is becoming not only possible, but more and more frequent. While augmented reality has many possible uses – much like artificial intelligence (AI) and virtual reality (VR) – one of the common goals of retailers leveraging the technology is to merge eCommerce with bricks-and-mortar in a way that gives shoppers even more convenience than ever before. This…

READY FOR THE MOTHER’S DAY SHOPPING RUSH? HERE’S HOW TO IMPLEMENT SEASONAL PROMOTIONS AND COUPONS ON AMAZON.

READY FOR THE MOTHER’S DAY SHOPPING RUSH? HERE’S HOW TO IMPLEMENT SEASONAL PROMOTIONS AND COUPONS ON AMAZON.

Mother’s Day is quickly approaching and with the holiday comes a surge of online shoppers on Amazon searching for that perfect gift for Mom. It is estimated that American consumers spend over $21 billion on Mother’s Day gifts annually, with a steady increase in online purchases. Whether it’s for convenience, a specific gift idea, or a mom that lives far away, many shoppers will be turning to Amazon in the coming weeks to search for and purchase their Mother’s Day gifts. Are you ready for Mother’s Day? Consider the following tools and…

Are you getting the most out of your Amazon Ads? Here’s how to perform your own campaign audit and find out.

Are you getting the most out of your Amazon Ads? Here’s how to perform your own campaign audit and find out.

Are you getting the most out of your Amazon Ads? Here’s how to perform your own campaign audit and find out As an Amazon advertiser, it is a critical practice to actively manage your campaigns and audit them frequently for inconsistencies, information regarding which of your products are performing best, and clues surrounding areas of improvement or optimization. Without this high-touch approach to advertising, your PPC campaigns could be sitting stagnant, using up your budget with little return. If you have Amazon PPC campaigns that have been running for a…

geekspeak Hosts Second Annual ‘Hack for Good’ Hackathon

geekspeak Hosts Second Annual ‘Hack for Good’ Hackathon

Coders, marketers and environmental enthusiasts united this past weekend, March 9-10, at the geekspeak Commerce head office in Whitby, Ontario to compete in a 36-hour hackathon. Hack for Good: <CODE/GREEN> saw 10 teams develop working apps that focused on a range of environmental topics including recycling, carpooling and food waste to name a few.   The Basics: What is a Hackathon? A hackathon is a marathon-like coding challenge, typically lasting anywhere from 24 hours to several days, in which technical developers, designers and marketers work together in teams to develop…

Selling Products on Amazon? 5 Reasons Why Your Brand Needs an Amazon Advertising Strategy

Selling Products on Amazon? 5 Reasons Why Your Brand Needs an Amazon Advertising Strategy

With more and more online shoppers turning to Amazon to search for and purchase products every day, there is a higher expectation for quality content and more competition than ever before. If you are a brand that is currently selling on Amazon, then you know first-hand that this is true. Last week, we wrote about a new update to Amazon PPC ad placement that changes the way advertisers leverage Amazon as a strategy, and can lead to massive returns.   If you are not already advertising on Amazon, it is…

Is Amazon Changing Its Ad Placement? What This Means for Amazon Advertising and Advertisers

Is Amazon Changing Its Ad Placement? What This Means for Amazon Advertising and Advertisers

Anyone selling on Amazon knows that it is not only a great marketplace to showcase your products, but it’s also very competitive. Sellers on the platform, especially those leveraging Amazon advertising management services, have often taken advantage of Amazon’s Sponsored Product and Headline Ad features to grow sales. These features have seen some changes through the years and it seems new updates may be on the way.     Amazon has changed its ad placement for both Sponsored Product Ads and Headline Ads.   A quick view on Amazon today…

AMAZON A+: ENHANCE YOUR AMAZON DETAIL PAGE WITH CONTENT THAT SELLS

AMAZON A+: ENHANCE YOUR AMAZON DETAIL PAGE WITH CONTENT THAT SELLS

The task of selling products on Amazon can be a challenging one. Chances are if you are reading this article and are interested in Amazon A+, you already know this – because you have experienced the level of effort and determination it takes to craft a quality product and sell it successfully. The strategic presentation of your brand and products to your buyers online – and on Amazon specifically – is a critical step in the selling process. According to research, over 50% of consumers in the United States use…

Here’s What You Need to Know About the New Amazon Store Fronts

Here’s What You Need to Know About the New Amazon Store Fronts

Sellers on Amazon will now have more online space to showcase their entire line of products. Amazon is replacing its Brand Pages with Amazon Stores, an improved solution that allows sellers to create a customized shopping experience with their own landing page on Amazon. It’s a free, self-service product that lets brand owners design and display a multi-page store that showcases their products and brand for an enhanced ecommerce shopping experience.   Amazon Stores allow for more creativity than the previous brand pages. You can build highly customizable content with…

Visual Commerce: How to Enhance Shoppers’ Online Experience with Captivating Imagery

Visual Commerce: How to Enhance Shoppers’ Online Experience with Captivating Imagery

Online Shopping and the Importance of Visual Media   When considering the number of products are available online for purchase and the number of retailers competing for sales and customer loyalty, it’s obvious that a great first impression is essential. While accurate and engaging copy is important, product photos are necessary to truly capture customer attention at first glance. Research shows that visuals are the most influential factor affecting a consumer’s purchase decision.   Great images bring written product descriptions to life. Once a potential customer has arrived at your…