Like, Click, Sell: The Rise of Influencer Marketing in eCommerce

Like, Click, Sell: The Rise of Influencer Marketing in eCommerce

      Influencer marketing has become a common term in the digital and retail industries, with an increasing number of brands leveraging celebrity and online influence as sales methods. Influencer marketing traditionally encompasses a brand choosing an influencer based on the size, quality and relevance of their online following, sending the influencer a product to review or promote, and paying them to post about it across their social channels.   With a steady increase in online shopping, the use of influencer marketing is shifting, including a narrower focus on…

CES 2019: AI and Robots and 8K… Oh My!

CES 2019: AI and Robots and 8K… Oh My!

  The Consumer Electronics Show (CES) is the world’s largest technology show, each year taking over the Las Vegas Convention Center and surrounding hotels for four full days of innovation. With companies unveiling their latest and greatest, industry attendees get a first look at new tech products before they are made widely available to consumers.   According to the Consumer Technology Association, CES is “the world’s gathering place for all those who thrive on the business of consumer technologies.” Thanks to a Canada Trade Mission led by the Government of…

Common Amazon Seller Content Mistakes and How to Avoid Them

Common Amazon Seller Content Mistakes and How to Avoid Them

  For the new seller, Amazon can be a tricky platform to navigate. The marketplace has many lengthy guidelines that sellers must follow, related to anything from the content you can publish, to logistical requirements like how quickly you need to respond to customer inquiries or ship products after they are ordered. Because of the number of detailed guidelines, it can be easy to make mistakes, especially for the first-time seller.     Below are some of the most common content-related mistakes made by Amazon sellers, and how to avoid…

The Latest Facebook Ad Specs and Image Sizes

The Latest Facebook Ad Specs and Image Sizes

  As 2018 ends and we head into a new quarter, it is important to start thinking of your 2019 advertising strategies. For eCommerce sellers, social media is steadily becoming an alternative – or addition – to traditional Google and Amazon pay-per-click advertising. As such, we have put together a guide explaining the latest Facebook ad specs and image sizes so that you can optimize your social advertising. Businesses may have different reasons for advertising via Facebook and other social media channels. From brand awareness to lead generation to sales,…

Top 7 Free Instagram Analytics Tools for Social Sellers

Top 7 Free Instagram Analytics Tools for Social Sellers

  As eCommerce grows and evolves, new platforms emerge for brands and retailers to leverage in their online selling strategies. Traditional channels like Amazon can now be complemented by a social selling strategy – particularly on Instagram for highly visual brands and products. Instagram is steadily growing in popularity among professional accounts including eCommerce sellers. As a result, tools are being added both to the app directly and through third-party developers that allow businesses to sell products, promote themselves, and better track important analytics. Instagram analytics tools are aplenty and…

Amazon Seller Central vs. Vendor Central: A Guide for 2019

Amazon Seller Central vs. Vendor Central: A Guide for 2019

  Amazon Seller Central vs. Vendor Central: A Guide for 2019   Whether you are an Amazon Seller or Vendor, one thing is for sure – Amazon is always changing and expanding to improve its processes for those who choose to list their products on its wide-reaching marketplace. These processes, selling tools and capabilities differ depending on what kind of account you have – Seller or Vendor.   The Basics – What is the difference between an Amazon Seller and an Amazon Vendor?   Amazon Sellers control their products, listings…

Need to WOW Your Online Shoppers? Capture Every Product Angle with 360 Degree Photography

Need to WOW Your Online Shoppers? Capture Every Product Angle with 360 Degree Photography

  With more customers shopping online than ever before, a well-presented image gallery is becoming increasingly important for eCommerce sellers. Without the ability for customers to pick up a product, feel it, and experience all of its details as they would in a brick and mortar store, it is critical that sellers provide their online shoppers with a comparable experience.   Through 360 degree photography and video, your customers can view your products from all angles. In some cases they can even interact with the file to drag, rotate, zoom…

How to Create Content that Drives Google & Amazon PPC Success

How to Create Content that Drives Google & Amazon PPC Success

  Beyond a foundation of Search Engine Marketing (SEM) expertise and a well-established advertising strategy, content is one of the most important factors that drives ad success. A strong Pay Per Click (PPC) campaign should feature high-quality, engaging and persuasive SEO copywriting in both the ad itself and on its landing page. Here are the top four areas in which quality written content leads to PPC success on Amazon and other channels.   1.  Increased Click-Through Rate (CTR): Good quality copy on a Google or Amazon PPC ad can help…

User Experience (UX) is Everything: Best Practices for eCommerce Web Design and Taxonomy

User Experience (UX) is Everything: Best Practices for eCommerce Web Design and Taxonomy

  When it comes to building an eCommerce website, one of the most important features you should consider is the user experience (UX for short). How will visitors become customers if they cannot easily find what they’re looking for on your site? As important as good quality content is, UX is a big part of what helps make that content findable. It also acts as the basis of your site taxonomy, which designates categories and hierarchies within your eCommerce site’s search and navigation.   Here are the top four areas…

Going Mobile: How to Ensure Your Content Fits a Smaller Screen

Going Mobile: How to Ensure Your Content Fits a Smaller Screen

  Let’s face it: we are now in a mobile-first world. From social media apps to eCommerce marketplaces, consumers are now using mobile devices as the primary tool to search for and purchase items. In fact, it is projected that worldwide, consumers will spend $669 billion USD via mobile shopping this year alone. When it comes to creating content to fit mobile searchers’ screens, there are three main areas of focus: Written Content, Imagery and Web Design. Here are the top five tips for eCommerce mobile optimization within these three…